Leusink Watersnijden: Increasing B2B Visibility and Innovation
About: Specializing in CNC machining and water cutting, Leusink uses technology to deliver precise solutions across industries. They aim to not just offer services but to inspire with their innovative approaches.
Goal: Key platforms for improvement included LinkedIn, Instagram, and their website. In LinkedIn students
Outcome: Students devised a plan to update the LinkedIn profile, conducted research on important hashtags, and carried out competitor analysis, from which they learned and informed the company about what it could learn from a competitor’s use of social media. The students also created a plan for Instagram adoption and content ideas, and provided recommendations on website usability and areas for improvement.
De Koning Groningen: Key Solutions for Every Need
About: De Koning is Groningen’s go-to for superior key and security products. With a focus on quality and expertise, they serve a wide customer base, including a substantial student demographic, offering key duplication, security solutions, and more.
Goal: Aiming to enhance visibility and connect with more students and businesses, De Koning planned to update its social media outreach and website for broader appeal.
Outcome: Students planned to refresh their digital presence with a bilingual website, new post ideas for Instagram and Facebook and optimizing social media posts for peak times. Students also designed a flyer that the company can distribute in places and events where there are many students.
WAAK Studios: Boosting Their Brand with Social Media
About: WAAK Studios is known for making great wood and furniture designs. They use Instagram to show off their work and have many followers there.
Goal: They wanted more people to know about their brand, especially on LinkedIn, because they hadn’t used it much before. They also wanted to keep doing well on Instagram.
Outcome: The students made a plan for WAAK to update their LinkedIn to show more about what they do, like their eco-friendly projects and customer reviews. On Instagram, they created ideas and a posting schedule to start posting regularly about their designs and how they make them, using both posts and reels.
Sportief90: Refreshing Gym Engagement on Instagram
About: Sportief90 is a welcoming gym that promotes health, social interaction, and a sense of community. It’s known for its comfortable environment and for organizing events that encourage members to engage more actively.
Goal: To improve Sportief90’s Instagram presence. The gym aimed to make its profile more appealing and to share content that reflects its vibrant community atmosphere.
Outcome: The students redesigned Sportief90’s Instagram with a new look and introduced a strategy for more engaging posts and reels.